Client: Longslice Brewery & Toronto Zoo
Role: Art Director & Copywriter
Brief: Create a beer can design, pitch booklet, and coasters to support wildlife conservation through a unique beer concept.
Process: Partnered with Longslice Brewery to craft a purpose-driven beer, incorporating sustainability by donating surplus barley to the Toronto Zoo. Created pitch booklet and coasters to present the vision to the Toronto Zoo and designed bold can artwork with comic book-style illustrations to convey adventure and heroism. The experience highlighted the power of collaboration and advocating for a meaningful cause.

Tagline: “A Beer that Saves the Animals.”