Hershey

Client: Hershey
Role: Art Director & Copywriter
Brief: Create a campaign for Hershey’s to help increase brand engagement with customers.
Process: Use Hershey’s Kisses shape and foil wrapping to reinforce the brand’s visual identity. Our group paired up with students from the Photography student’s to create an engaging campaign through the use of graphic design, photography and copywriting. We designed the moodboard and creative brief so that we had a good idea of what we wanted the final result to be, after consulting with the photography students we came up with the final design for the advertisements.

Tagline: “Spread Love Everywhere You Go.”