Client: Gatorade
Role: Advertisement Copywriter & Graphic Designer
Brief: Develop a campaign embodying resilience and continual improvement, featuring Zion Williamson.
Process: The “Rehydrate, Reforge, Repeat” campaign mirrors Zion Williamson’s journey of resilience amidst adversity. Despite career setbacks, his dedication reflects the campaign’s core message of replenishment and adaptation, highlighting Gatorade’s role in athletes’ pursuit of greatness. Featuring Williamson underscores Gatorade’s support during challenges, while the headline “Unleash Your Full Potential” captures the brand’s commitment to empowering athletes to excel.

Tagline: “Rehydrate, Reforge & Repeat.”